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Search Engine Optimization (SEO) Course

SEO COURSE: Basics

1. Course Introduction : What to expect and what’s the course all about

2. SEO Foundation

a. How search engines operate?
b. Setting up google analytics
c. Misconceptions of SEO.
d. Email marketing strategies – Build an email list
e. Local search optimization
f. Tools, resources and Plugins

3. Research

a. Motivation: Why you need research – Understand the search intention
b. Google Keywords research tool
c. Competitive analysis
d. Research with google analytics e. Advanced techniques : Search operators and testing keywords with paid search

4. Technical SEO

a. Motivation: Why you need technical SEO?
b. Avoiding Duplicate content
c. Building an XML sitemap
d. Setting up Robots.txt
e. Using google webmaster tools
f. Handling No follow and Redirects
g. Setting up 404 pages and handling SEO for dynamic content.

5. On – Page Optimization

a. Motivation: Why you need on-page optimization?
b. Creating search optimized content
c. Effective page title, heading and sub headings
d. Writing META descriptions, ALT TAGS.
e. Using internal links
f. Linking to external sites
g. Blogging

6. Off – Page Optimization

a. Motivation: Why you need off-page optimization?
b. Link Building : Quality v/s Quantity of Links
c. Acquiring Competitors Links
d. Directory Submissions, PR, Classifieds, bookmarking sites etc.
e. Guest Posting
f. Social Media effect for off-page optimization




SEO COURSE: Advanced

Pre – Requisite: SEO Basic course

1. Measurement and Optimization

a. Motivation: Why you need to track and test
b. Google analytics
c. Setting up goals and revenue tracking
d. A/B testing and conversion optimization

2. Paid Search

a. Motivation: How paid search helps optimization
b. Setting up your AdWords account.
c. Setting Bids and budgets
d. Measuring ROI
 
I am Abdulaziz Saeed Bekeer I Employee in Newhorizons Saudi Arabia since 6 years
i working as developer in IT Department and Instructor ,i will talk about iOS Cour... read more
IT consultant and Instructor, NewHorizon, Jedda, Saudi Arabia
Owner : Abdulaziz Bekeer

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